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Professional Certificate in Digital Strategy and Planning Course Drive

Professional Certificate in Digital Strategy and Planning Course Drive Develop a measured and well-considered digital marketing strategy!

Professional Certificate in Digital Strategy and Planning Course Drive

Develop a measured and well-considered digital marketing strategy!

What you’ll learn

Professional Certificate in Digital Strategy and Planning Course Drive

  • Gain an understanding of the theory and practical application of digital strategy
  • Implement a powerful marketing mix that sustains customer engagement
  • Develop a measured and well-considered strategy

Requirements

  • No previous experience needed
  • No technology knowledge required
  • Only passion and commitment is enough

Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it’s important to understand how they will all work together to achieve the brand’s goal.

So, in this course we will look at different platforms and funnels:

  1. Platforms: Website, Landing Pages, Blog, Must-Have Tools for any business
  2. System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
  3. Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
  4. Market & Niche Research, Competitor Research
  5. Target Audience Research & Customer Avatar Creation

To be successful online, you need to learn these tools and techniques. I wish you happy learning!

Who this course is for:

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